they’ll call anyone

a baron these days

Baron Wells that is. A little less english gentleman and a lot more surfer prep, the former marketing guru for Burton Skate Boards is red hot in the fashion world with his current complete collection of mens ready to wear that breaks the stereotype of what the quintessential surfer dude should be wearing.

First on the fashion scene with his accessories line Coto featuring cufflinks made from fish hooks, vintage screws and other unlikely jewelry, Dominick Volini and his partner Mads Madsen have evolved their offering to include impeccably fitted chinos, club collared shirts, nautical inspired coats and more. The idea is that these are the clothes that a surfer with a little personal style should be wearing. After all, board shorts may be one of the greatest inventions ever, but they simply wont do when you’re out on a date at a fancy restaurant. To top it all off, I love that the vast majority of their product is made right here in the US. Gotta love a little home town pride. Get more info on this Beach Sophisticate brand HERE and check out the images from their latest look book below.

– brother


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