amazing bracelets with amazing spirit.
Pura Vida was founded by two friends who, while on a postgraduation surf trip in Costa Rica, became enamored with the local artistans’ brightly colored bracelets and decided to sell them back home in San Diego.
The bracelets (priced $5 to $12 each) sell at over 700 stores across the US — including Nordstrom and American Eagle Outfitters — as well as on the Pura Vida website, and the company currently employs 25 artisans in Costa Rica full-time to create 15,000 bracelets a week. AND 1 percent of all proceeds go to the Surfrider Foundation.
How many are you going to wear?