not your daddy’s hiking gear

extreme fashion meet extreme sport

North Face has released it’s new purple label, a collaboration with Japanese designer nanamica. The result is the same durable, functional and quality items you expect from North Face with an unmistakably graphic, funky and cool element that only nanamica could bring to the table. I love this stuff and they’re selling it at price points that really aren’t bad at all. So far I’ve only found the line at online stores like this ONE, but I’m sure with success they will expand to the US retailers. Some of my favorite odds and ends below. Cool right?



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