fashion at your fingertips
Stella McCartney is no dummy. Right when she launched her Fall 2011 ad campaign, she also launched her iPad application and e-commerce for 28 other European countries. You can peek at her backstage mayhem from her Fall 2011 collection and get this, you can “reserve in store” any pre-sale items you are coveting from afar and even book private in-store appointments. How awesome is that?!
This is just the beginning of many fabulous options. I mean, we all know about my obsession with my iPad. Vogue application anyone? Designers have figured out that having your finger on the pulse of the e-commerce beat is all part of the game nowadays. Who better than to lead the way than Stella?! Exactly.
Get her app and thank me later.