ralph lauren meet mad max

the king of classic announces a cool new you

Papa Lauren is a genius. We all know this to be true. The man has created a full on lifestyle brand by offering clothing that evokes years of good breeding and healthy lifestyle. lol. Is that what it evokes? I don’t know – whatever, his clothes make you feel nice and rich and special, and that’s a good thing.

The thing about Ralph is that until recently RL has been kind of the Danny Tanner of clothing, letting some of the younger designers appeal to the Uncle Jessie in you. Well, times are a changing, and Ralph is getting sexy, cool and rugged with his new line Black Label Denim. Promising to draw inspiration from Ralph’s boogie down bronx upbringing, the new label will feature motorcycle fit denim jackets and leather bombers, zip leg heavy gauge jeans, acrylic aviators and more. If Uncle Jessie were dressing for today he would totally be pumped. I know I am. Look for the whole new look of Lauren this fall at his site HERE and at stores everywhere.

– brother

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